Chicory
Branding - UI & UX - CRM
GraphIC Designer
June 2022 - December 2022
As a full-time graphic designer at Chicory, a food-tech startup specializing in AI-powered media and advertising products for food brands, bloggers, and retailers, I reimagined shoppable buttons, crafted food trend reports, and enhanced analytical whitepapers for our food blog clients and partners. Collaborating closely with a content manager, we conceived and executed weekly CRM and social media campaigns.
Rich Media Ad Units
Redesigned UX and UI for shoppable media products. ADA compliance was achieved by making button branded, fixing color contrast, and updating fonts across product experience.
Button Redesign
Redesigned Chicory button to be branded for in-recipe advertising placements on food blog websites.
Chicory Groceryshop Conference
Las Vegas, Nevada
September 2021
I provided art direction and designed production files for Chicory's 10x10 booth in collaboration with the marketing team. This involved conceptualizing and designing signage, booth layout, masks, T-shirts, and giveaways for Groceryshop—an annual event highlighting the transformation of grocery retailers, supermarkets, convenience stores, drug stores, discount stores, and ecommerce companies.
Whitepaper Design
Revitalized all print materials, including whitepaper trend reports, incorporating monthly, weekly, and yearly market research data from Chicory.
Results
The revitalized website, enhanced social media presence, and redesigned white papers resulted in a remarkable 35% surge in revenue for Chicory in 2022, coupled with a 17.5% year-over-year upswing in media mentions. Furthermore, the optimization of sales presentations and email templates contributed to a noteworthy 28% spike in demand and a doubling of organic leads.