Acme Smoked Fish

Packaging - Advertising - CRM

Freelance graphic designer

November 2022 - March 2023

Revitalized the image of a century-old Brooklyn-based family-owned business, the foremost North American producer of smoked salmon, through the implementation of contemporary branding. This encompassed the creation of advertising and marketing materials for packaging SKUs, merchandise, truck wraps, social media, and trade shows.

Nova Smoked Salmon Branding and Packaging 2023

Merch and Truck Wrap

Helped design Acme Smoked Fish Holiday Crewneck, distributed to all 150 employees in 2022.

Recipe Email Template Redesign

Utilizing Figma and Klaviyo, I revamped Acme's email template to seamlessly deliver recipes curated by Acme's food blog to its newsletter subscribers. These recipes provided step-by-step guidance on incorporating Acme's smoked salmon and seafood products into effortlessly crafted meals.

Results

The email redesign secured the top spot among emails from 2021-2022, resulting in an impressive 130 conversions to Acme's website and significantly enhancing overall brand engagement.