Developed a personalized digital banner bot for Sanofi Genzyme that connected people living with multiple sclerosis to the tools and financial resources offered by MS One to One. We implemented an elegant single-line illustration look-and-feel to build the UI, UX, layout, button functionality, and pushed for an icon system brand that was less clinical and approachable to engage users from age 20-50 users.
MS One to One Virtual
Nurse Banner Bot
Results
The ads drove people to sign up for weekly healthcare newsletters, take the MS Personal Quiz to access how theyβre feeling, downloading insurance guides, and learn about treatment plans on Aubagio and Lemtrada medications.